How to Build a B2B Brand - John Quelch - Harvard Business Review
Written by admin on November 20, 2007 – 6:15 pm -Fourth, selling through the channel requires a strong brand. Channel partners need a brand to promote as they (almost never) have a brand that businesses want to buy from Here is the original: How to Build a B2B Brand - John Quelch - Harvard Business Review Read More →
Posted in Uncategorized | No Comments »
Henkel - Henkel posts a strong third quarter
Written by admin on November 7, 2007 – 2:00 am -The market value of this participation as of September 30, 2007, amounted to around 2.4 billion euros. Updated Sales and Profit Forecast 2007. In view of the encouraging business developments observed in the first nine months, Henkel now expects to achieve an … View original here: Henkel - Henkel posts a strong third quarter Read More →
Posted in Uncategorized | No Comments »